I’m starting this post with a little experiment, so please indulge me:
Do you remember the last radio commercial you heard before you got out of your car this morning? Can you think of any products you saw TV commercials for in the last 24 hours? Anything?!
Chances are you are having a tough time coming up with an answer. Even if you’re able, would you say the ad actually compelled you .
In this day and age of short attention spans and rapid information sharing, you need to be able to quickly tell everyone about your business while still being able to capture its essence and all the good things about it. Basically, think of it as a 30 second or less sales pitch and synopsis of your business.
While coming up with these blurbs – commonly referred to as “elevator speeches” – .
Twitter has become an important tool for almost every business, ranging from multi-billion dollar businesses like Home Depot, Dell, and Whole Foods, to “typical” small to mid-sized businesses. Because of this, Twitter is something you must take advantage of if you’re looking to gain new customers and grow your company’s bottom line.
With a user base of over 25 million people, which continues to grow by thousands of users each and .
I’m sure you’re well aware, things like the yellow pages, billboards, cold calling, and direct mail marketing are dying – if not already dead – forms of advertising. They suck up your marketing budget and leave you very little to show in terms of increasing your company’s bottom line.
There are plenty of reasons why the previously mentioned advertising mediums (and in many cases, radio and TV commercials) aren’t worth your .
One of the most important things you need to do when trying to build up traffic to your blog or site is to determine which keywords you’re going to target. You’ll want to pick keywords that are broad enough that they generate a lot of searches, but specific enough so that the traffic you do it is targeted.
Unfortunately, this is a pretty fine line to walk.
To give you an example, .
Whether we’ve ever thought about opening up our own business, or we currently own a worldwide conglomerate (and if that’s the case, please feel free to shoot me an email!) starting and running a business can be a pretty overwhelming task.
That being said, just because it’s tough doesn’t mean you’re doomed to failure. In fact, I think there are ten things you can do as an entrepreneur that will help .
“In business, you’re either growing or you’re dying. There’s no in between.” – Big Tom Callahan in Tommy Boy
While this quote comes from one of the funnier movies of the past 20 years, it is also one of the most truthful statements you will ever read regarding your business. Whether you run a one person consulting firm or a multi-billion dollar global conglomerate, your business is either growing and getting .