Tim Pawlety, a Republican 2012 presidential candidate, has an interesting idea for cutting government spending and the size of our ever growing national deficit and debt:
“We can start by applying what I call ‘The Google Test.’ If you can find a good or service on the Internet, then the federal government probably doesn’t need to be doing it.”
I’m not bringing this up to start a political debate. To be honest, .
They say one of the best ways to make yourself a success is to surround yourself with people who have already achieved the sort of success you want for yourself. Before the days of the worldwide web, this was kind of difficult to do because you had to physically go out and try to find ways to meet these sorts of people.
I know the title of this post seems a bit odd, but please allow yourself to suspend disbelief and look at this as more of a social experiment than an extreme waste of time.
Have any of you seen the movie “Funny People,” the one with Adam Sandler and Seth Rogen? It was kind of depressing and long, but that’s beside the point. The reason I reference the movie is Jonah .
One of the main reasons why small businesses fail at online marketing is they try to take it on themselves without really understanding even the basics of what it is they should be doing to have a successful campaign.
The area where I find small business owners getting the most frustrated is Search Engine Optimization (SEO). That’s because a lot of business owners think all they really have to do is .
Looking for a quick, easy, and extremely cost effective way to get your company’s message out? Stay away from dead forms of marketing, and explore the options of online video!
YouTube – the main site that comes to mind when you think of online video – is the third most searched site on the internet behind Google and Facebook. So, if you want to get in front of your potential customers, .
One of the oldest rules of thumb in advertising is: SEX SELLS. As you know, rules of thumb become, well, rules of thumb because they’re correct most of the time.
So, knowing this, what do you do if your small business doesn’t really have any real sex appeal? Maybe you’re a pet shop or a locksmith – or an online marketing firm. Nothing sexy about those things.
Or is there?
Check out this .
I recently switched my video creation service to Animoto, and I’ve got to say, I’m really impressed with their capabilities. I purchased the highest level package (not sure what it’s actually called), which was reasonably priced at like $250 per year.
Anyway, here’s the first video I was able to produce through them. It took me less than five minutes to put together. Let me know what you think!
As I stated in a previous post entitle “Using Google Places Should be Required of Any Business Owner,” Google Places is a powerful (and free) way to drive targeted, buying-ready customers to your business, not to mention a great way to supplement traffic you’re already getting to your business’ regular website.
Unfortunately, just having a Google Places page up really isn’t enough. Much like your website, you have to spend .
(Note, I’m an unabashed fan of all things zombies — the walking ones, not the running ones — and have been looking for a way to incorporate them into a post.)
One of the generally accepted rules of thumb for a business owner is you have to spend money (generally, on any form of advertising) in order to make money. Now, rules of thumb wouldn’t have become rules if they weren’t .
Today it’s pretty much a requirement that a business have some sort of website, especially when you consider that traditional forms of marketing – things like newspaper and yellow pages ads, TV and radio commercials, and direct mail – have been dead for quite some time.
Unfortunately, most business owners don’t know that just having a website isn’t enough anymore. If you want to get new customers and grow your .
